Go behind the scenes of our digital cover shoot with West London rapper, Fredo ✨
He talks to Rolling Stone UK about the joys of becoming a dad, his biggest inspirations, and his new clothing line, Parental Guidance.
Read the full digital cover story and see the shoot: https://tinyurl.com/yercxjmy
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00:00 - Introduction
00:15 - Fredo on... Unfinished Business
00:36 - Fredo on... his progression
01:27 - Fredo on... becoming a dad
01:57 - Fredo on... being connected to his past
02:27 - Fredo on... his biggest inspirations
03:28 - Fredo on... Parental Guidance clothing
04:20 - Outro and cover reveal
Video Producer: Sophie Porter
Videographer: Markus Bidaux
Video Editor: Dan Williams at Black Paw Films
Photography: Amzy OBR (Amran Abdi)
Creative Direction: Joseph Kocharian
Lighting and photography assistant: Kiera Simpson
On-set stylist: Kiera Liberati
Editor-in-chief: Cliff Joannou
Art Director: Alex Hambis
News Editor: Nick Reilly
Art Editor: Laurené Pineau-Taylor
Fashion Assistant: Aaron Pandher
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