2021 Global Plant-Forward Culinary Summit: Designing Compelling Plant-Forward Visuals
Breakout B2: You Eat with Your Eyes First: Designing Compelling Plant-Forward Visuals
Thanks to social media, marketing, and even digital menu boards, the right photography and design elements can sell a dish well before a guest places their order. But conveying deliciousness, satiety, value, and comfort, all in a single impression, doesn’t just happen by accident. Get insights into bolstering the visual appeal of your plant-forward creations from design experts, who will deconstruct how they use their tools of the trade to build compelling visual narratives that put the focus on the plants.
• Mike Lee (Co-Founder and Co-CEO, Alpha Food Labs)
• Christine Han (Photographer)
• Laureen Moyal (Partner and Creative Director, Paperwhite-Studio)
Find more information at https://www.plantforwardkitchen.org
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The Culinary Institute of America: https://www.ciachef.edu
The CIA at Copia: https://www.ciaatcopia.com
CIA Restaurant Group: https://www.ciarestaurantgroup.com
CIA Food Enthusiasts programs: https://www.ciafoodies.com
CIA ProChef: https://www.ciaprochef.com
Founded in 1946, The Culinary Institute of America is the world’s premier culinary college. Dedicated to developing leaders in foodservice and hospitality, the independent, not-for-profit CIA offers master’s, bachelor’s, and associate degrees with majors in culinary arts, baking and pastry arts, food business management, hospitality management, culinary science, and applied food studies. The college also offers executive education, certificate programs, and courses for professionals and enthusiasts. Its conferences, leadership initiatives, and consulting services have made the CIA the think tank of the food industry and its worldwide network of more than 50,000 alumni includes innovators in every area of the food world. The CIA has locations in New York, California, Texas, and Singapore.
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