The 3 Types of B2B Content: Hero, Hub, and Hygiene!💡
CEO and founder of Didgeheads, Jessica R., breaks down the essence of each content type in B2B strategy.
Hero content, like white papers and infographics, stands as the cornerstone, crafted for longevity and outreach.
Hub content, on the other hand, focuses on keyword targeting and building topical authority, ensuring consistent engagement.
Lastly, hygiene content serves the audience directly, providing essential guides on product usage and services.
Understanding these distinctions can refine your content strategy for optimal results.
Our LinkedIn channel: Snackable Idea
Speaker's LinkedIn channel: Jessica R.; and their company channel: Didgeheads
#B2Bcontentstrategy #contentmarketing #contentcreation #snackable_idea
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