How to Fix Google Ads Not Working! 📊 [No Conversions]
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A Google Ads expert discusses issues with a campaign that has 773 clicks but no conversions. Key reasons include too many keywords in ad groups, lack of targeted landing pages, and potential website checkout problems. Recommendations include creating specialized landing pages, running retargeting campaigns, and analyzing competitors to improve performance.
Highlights:
01:08 High click-through rates on Google Ads do not guarantee conversions, which can be concerning for advertisers. Factors such as keyword management and ad group structuring play crucial roles in achieving sales.
-A low conversion rate despite high impressions indicates potential issues with the landing page or product offering. It's vital to analyze user experience and value proposition.
-Excessive keywords in a single ad group can dilute message relevance and confuse potential customers. Proper keyword organization is essential for effective targeting.
-Having too many ad groups can hinder performance; each keyword should be grouped according to its intent. Streamlining ad groups can improve conversion rates.
02:07 Entering the competitive web hosting market requires a well-optimized landing page that targets specific keywords. Differentiating your service is crucial to attract potential customers effectively.
-Retargeting campaigns can be an effective strategy for web hosting businesses, allowing you to re-engage visitors who did not convert during their initial visit.
-Understanding your unique selling proposition (USP) is essential for standing out in the crowded web hosting industry. It helps communicate why customers should choose your services over others.
-Having a professional online presence, including a LinkedIn page, is vital for web hosting companies. It contributes to credibility and helps establish trust with potential clients.
04:20 Website or checkout issues can severely impact conversion rates, making it essential to optimize these elements. Implementing targeted landing pages and special deals may significantly improve sales performance.
-Creating an exclusive landing page with a time-sensitive discount can encourage immediate action from potential customers. This strategy leverages urgency to boost conversions effectively.
-Utilizing multiple landing pages tailored to specific keywords can enhance relevancy and improve user experience. This approach increases the likelihood of conversions by focusing on targeted audiences.
-Analyzing competitors and targeting smaller locations can yield better insights and opportunities. This strategy allows for more effective marketing and gradual expansion of reach.
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