Mastering Google Ads: Structuring Campaigns for Maximum Performance
Learn how to structure and optimize your Google Ads campaigns for maximum success. Discover the three levels of campaign structure, best practices for keyword organization, and how to create effective ads. Target the right audience, improve click-through rates, and achieve your advertising goals on Google Ads.
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Timestamps
0:00 Intro
0:12 Account structure
1:31 Campaign structure
3:10 Best practices
Google Ads is organised into three levels : account, campaigns and ad groups.
1. Account: An account is associated with a unique email address, password, and billing
information.
2. Campaign. Campaigns each have a budget and settings that specify where ads appear.
3. Ad group. Ad groups contain a agroup of similar ads and keywords.
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