How to Fix Marketing's Budget Crisis | CMI News

Опубликовано: 26 Май 2023
на канале: Content Marketing Institute

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🌎 The content marketing news you need to lead in about 5 minutes, from Content Marketing Institute’s Robert Rose.

Gartner’s latest CMO Spend and Strategy survey finds that marketing costs are increasing while productivity is decreasing. With budgets failing to bounce back to pre-Covid levels, Robert Rose wonders if percentage of revenue is still the right benchmark for building a successful marketing plan.

📣Eighty-six percent of marketers said they must make significant changes to how marketing functions to achieve sustainable results. Do you agree? Let us know in the comments.

👀 Related: Your 2023 Planning Shouldn’t Be All About That Tech [Rose-Colored Glasses] - https://contentmarketinginstitute.com...

⭐️Sources: https://www.businesswire.com/news/hom...

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