What is Channel Sales?
The relationship of a product being sold to somebody by someone other than the person that is offering the product or service. Again, this is like when you buy or your insurance from an insurance broker or insurance agent - they buy it from the insurance company. Same thing with real estate, you work with a real estate agent - that’s where you make your purchase but the actual entity who is selling to you is the person who owns the house. In our industry, in technology, channel sales is any indirect relationship between the manufacturer of the hardware/software platform and the eventual end user. This can come through a distribution channel, a direct sales channel, or an indirect channel where you are working through a value-added reseller, an agent or maybe an independent software vendor or system integrator.
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