Record Label Revenue Streams - (Interview w/ Inner Ocean Records)
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Join us in this engaging episode as we sit down with Cory, the visionary behind Canadian indie #recordlabel Inner Ocean Records. We delve into the label's journey from its inception to becoming a multifaceted brand beloved by music fans. Cory shares insights on establishing a cohesive brand through curated music, unique formats, and distinctive designs.
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Discover how Inner Ocean Records embraced multiple revenue streams to thrive in a competitive industry. From selling other artists' records to creating sample packs and innovative hardware like the famed We Are Rewind #cassette player, Cory provides a behind-the-scenes look at their diverse ventures.
Cory reflects on the impact of these diverse revenue streams on the business, the challenges and successes of experimenting with different products, and the strategic decisions behind their evolving catalog. Additionally, he opens up about his recent sabbatical, sharing personal insights and the importance of taking a step back.
Tune in for an inspiring conversation about innovation, resilience, and the art of curating a brand that resonates deeply with a community of like-minded music enthusiasts.
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