Linkedin ads: Linkedin ads specs?
This vid helps get started w/ Linkedin ads.
i. When creating LinkedIn ads, it's crucial to adhere to their specifications to ensure your ads are effective and display correctly. Here’s a breakdown of the current LinkedIn ad specs for different ad formats as of the latest guidelines:
1. *Sponsored Content*
*Single Image Ad*
**Image Size**: 1200 x 627 pixels (recommended)
**Image Ratio**: 1.91:1
**Max File Size**: 5 MB
**Image Format**: JPG, PNG
*Video Ad*
**Video Length**: 3 seconds to 30 minutes
**Video Size**: 1920 x 1080 pixels (recommended, but resolutions as low as 640 x 360 are supported)
**Aspect Ratio**: 16:9 (landscape) or 9:16 (portrait)
**Max File Size**: 200 MB
**Video Formats**: MP4, AVI, MOV
**Thumbnail Image**: 1200 x 627 pixels (recommended)
**Video Captions**: SRT file or embedded captions recommended for accessibility
*Carousel Ad*
**Image Size**: 1080 x 1080 pixels (recommended for each image)
**Image Ratio**: 1:1
**Max File Size**: 10 MB per image
**Image Format**: JPG, PNG
**Number of Cards**: Up to 10
*Document Ad*
**File Size**: Up to 100 MB
**File Formats**: PDF, PPT, DOC, DOCX
2. *Text Ads*
*Headline*
**Character Limit**: 200 characters
*Description*
**Character Limit**: 300 characters
**Image Size**: 100 x 100 pixels
**Image Format**: JPG, PNG
3. *Message Ads*
*Subject Line*
**Character Limit**: 60 characters
*Message Body*
**Character Limit**: 1500 characters (including spaces and punctuation)
*Call-to-Action Button*
**Text**: 20 characters
**Image Size**: 300 x 250 pixels (recommended)
**Image Format**: JPG, PNG
4. *Text-Based Ads*
**Title**: 25 characters max
**Description**: 75 characters max
**Image**: 100 x 100 pixels
**Image Format**: JPG, PNG
General Best Practices
**Ad Copy**: Ensure your ad copy is clear, concise, and tailored to your target audience.
**CTA**: Use compelling calls-to-action to drive engagement.
**Mobile Optimization**: Ensure that your ads look good on both desktop and mobile devices.
These specifications help ensure your ads look professional and perform well on LinkedIn. Be sure to check LinkedIn's official ad guidelines and updates regularly, as specs may evolve over time.
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