Social Media Marketing Strategy Template | TeamGantt
Learn how to develop a social media plan, and use our free template to create a social media marketing strategy for your business: https://teamgan.tt/3Q5UnOS
00:00 - Introduction
00:29 - Why is a social media strategy important?
01:05 - How to develop a social media strategy plan
01:19 - 1. Get to know your audience
01:35 - 2. Research your competition
02:00 - 3. Choose your social media networks
02:24 - 4. Define goals and metrics for success
02:48 - 5. Plan the content you want to produce and share
03:14 - 6. Build a social media calendar to schedule and track posts and campaigns
03:34 - 7. Report on the success of your social media strategy
04:14 - Easily build a social media strategy plan in TeamGantt
04:33 - Organize your social media strategy plan using task groups
04:44 - Color-code taskbars by activity type or owner
04:54 - Use notes and comments to communicate important information
05:06 - Manage your social media strategy in List View
05:22 - Create your own social media marketing plan today
Social media marketing is part art, part science. Your message matters, of course. But social media posts will only be effective if you’re posting the right content on the right channels at the right time and frequency. That’s why it’s important to create a formal social media strategy before you start tweeting or posting.
A good social media strategy starts with clearly defined goals. These may include increasing brand awareness, boosting social media engagement, or driving sales or conversions. Once you’ve identified your goals, be sure to lay out your process for reaching them and determine what metrics will serve as your measure of success.
A solid social media marketing strategy goes beyond writing and scheduling social posts to ensure you reach your big-picture goals.
Watch this video to see 7 simple steps you can follow to develop a successful social media marketing strategy. We’ll also share a social media plan template with examples you can use to formulate your strategy and get your social media calendar off the ground.
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