Bic: The Hipstervention (Shave the Beard. Save the World) - McCann Melbourne
Shaving brands have been attacking hipsters for a while now in a bid to get the world using razors again. Now that the hipster backlash is in full swing, a new campaign from Bic in Australia is clearly hoping people will jump on the bandwagon by staging a hipstervention for their hairy friends. A funny social video, seen here, is done in PSA style, with a mom bemoaning her son's transformation from cute kid to bearded, tattooed skateboarder. The website is similarly witty: it has instructions on how to lure the hipster (cold drip coffe, craft beer, vinyl), shame them and then shave them. You can also download the instruction kit to print it out.
McCann Melbourne created the campaign, which includes print, street posters, out of home advertising and direct mail.
Credits
Date Aug 06, 2015
Agency: McCann Melbourne
Client: Bic
Marketing Director - BIC Asia Pacific: Gregoire Mantoux
Brand Manager - Shavers BIC Oceania: Hermann Jaaniorg
Executive Creative Director: Patrick Baron
Associate Creative Director: Ben Davis
Art Director: Ryan Clayton
Copywriter: Patrick Trethowan
Editor: Patrick Jennings
Managing Director: Adrian Mills
Business Director: Alec Hussain
Senior Account Manager: Alex Haigh
Digital Director: Tony Prysten
Associate Digital Producer: Allison Snow
Social Lead: Chris Baker
Digital Designer: Kenneth Sahoury
Head of Broadcast: Victoria Conners Bell
TV Producer: Anne Comber
Director: Aaron Wilson
Executive Producer: Robert Stock
Production Manager: Johanna Rayner
Animation: Cameron Gough
Illustration: Maisen Hall
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