Lance Loken Interview
https://www.iconcoaching.com - The Loken Group, a team of specialists out of the Keller Williams Platinum office, serves real estate buyers, sellers and investors in all 9 counties in the Greater Houston Area.
Houston-based team The Loken Group stands 89 members strong. In 2019, they were listed as the #1 large residential real estate team in the United States by The Wall Street Journal and the #1 Keller Williams team worldwide. In 2020, they reached an all-time record for signed representation agreements for listings and buyers for the month of June, for a total of 226 agreements.
To get there, the team has embraced radical accountability, beginning at the top with co-founders Lance and Karina Loken, and their executive leadership team.
“As leaders, accountability is our responsibility,” Lance shares. “We believe people want to be held accountable deep down and we owe them that service. Because, ultimately, they are looking to us to be successful. If we were to allow our organization to slide downward due to a lack of accountability, we’re doing a disservice to everyone.”
CEO Lance Loken reminisces: “When we first started, we were completely prospecting based. As our organization grew, we became more marketing based. In the fourth quarter last year, we lost $600,000 because our team was accustomed to leads coming in; we were not outbound-prospecting at a high level. When we lost that large dollar amount, it was a wake-up call for us to move back into being a prospect-based business.”
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