2020 SEMrush Video of Training Webinar and Demo
In this SEMrush video, I showcase a recent training webinar and demo of the powerful SEO software. I’ve been working with marketing and SEO for over 20 years and SEMrush is one software tool I cannot live without. Today I’d like to show you how I use it for me and my digital marketing clients.
In today’s training session we cover:
What is SEMrush?
SEMrush is an all-in-one digital marketing software suite for research and reporting. The software tool offers features for traditional SEO, technical SEO, PPC, Keyword Research, Competitive Research, Social Media Marketing, Public Relations, Content Marketing, Marketing Insights, and Campaign Management.
How does SEMrush compare to popular software products and alternatives?
SEMrush vs. Yoast: SEMrush provides you with critical data needed for all types of digital marketing activities where Yoast is focused on helping you optimize SEO focused content inside WordPress.
SEMrush vs. SpyFu: I find SEMrush to be extremely helpful for SEO, where SpyFu tends to be stronger for PPC (pay per click) information.
SEMrush vs. Ahrefs: I believe Ahrefs is stronger in backlink data, but SEMrush leads pretty much everywhere else.
SEMrush vs. Moz: Moz and SEMrush overlap with a lot of features, but when you put them side by side, you’ll receive a lot more functionality for your money with SEMrush.
SEMrush vs. Screaming Frog: Screaming Frog is wonderful at crawling a website and providing a wealth of technical SEO information. However, it does not provide the website ranking, backlinks, or competitor data that SEMrush offers.
SEMrush vs. KW Finder: I use KW Finder for locating keyword variations and metrics on search volumes and PPC rates. I literally use SEMrush for everything else.
What are my personal likes and dislikes about SEMrush?
Likes
Lots of powerful features that I couldn’t live without
Wonderful for knowing what is happening on your website in search
Fabulous for knowing what is happening on your competitor websites in search
Saves significant time when compared to using Google Search Console
Proactive data for technical SEO and issues
New features being added all the time
Dislikes
Really poor customer experience of taking away existing software features when my plan doesn’t change
Not great at crawling large scale or enterprise level sites due to pricing model restrictions
Live Software Demonstration of Key SEMrush Features
How to locate your website’s top keywords, URLs, and backlinks
How to discover local vs. national searches
How to find your rank for Google Knowledge Graph items like Featured Snippets, Local Pack listings, FAQs, People Also Asked, and Knowledge Panels
How to locate rank for images, videos, reviews
How to locate position changes
How to view data on an industry or market niche
How to obtain SEMrush competitive data on your known competition
How to figure out who is your real online competition
How to compare traffic courses for competition
How to view keyword overlap or gaps for competition
How to view visitor overlap for competition
How to use SEMrush’s site audit to discover technical SEO issues
How to monitor technical SEO improvements
How to locate the SEMrush’s site audit hidden gems like site structure, canonical links, XML Sitemap completeness
What third-party software tools does SEMrush integration to?
Google Search Console, Google Analytics, and Google Ads
Reporting software such as Google Data Studio
Social media sites like Facebook, Twitter, Pinterest, Instagram, LinkedIn, and YouTube
Productivity software like WordPress, Trello, and Majestic
Want to give SEMrush a try?
https://semrush.sjv.io/6eoP6N
How can you maximize the cost of SEMrush by using selective add-on’s?
SEMrush allows you to select the lowest level possible and then add on units for additional things you use. This allows you to only pay extra for the items you really use. I love this about their pricing model. I tend to pay more for things like website audits, keywords to track, and API units for integration. Others might find it more beneficial to pay for additional social media profiles, pages to crawl, or users.
Want to learn more about me and my background?
Just head on over to https://www.RebeccaGill.com.
Смотрите видео 2020 SEMrush Video of Training Webinar and Demo онлайн без регистрации, длительностью часов минут секунд в хорошем качестве. Это видео добавил пользователь Rebecca Gill 10 Июнь 2020, не забудьте поделиться им ссылкой с друзьями и знакомыми, на нашем сайте его посмотрели 3,25 раз и оно понравилось 6 людям.