The BEST Realtors Are Doing THIS to Get Ahead in 2025
Today, we have Brad McCallum, one of the top real estate agents, known for his innovative video marketing and exceptional listing presentations. Brad shares his proven strategies to ensure your listing presentation stands out in your local market.
In this video, Brad breaks down his process, revealing how he uses video content to differentiate himself and build a personal brand that attracts clients. We’ll explore the "8-Mile Framework," where Brad addresses potential client objections upfront, and the power of storytelling to connect with buyers on an emotional level.
Learn how to:
1️⃣ Differentiate yourself from other agents with a unique value proposition
2️⃣ Master the art of storytelling to create an emotional connection with potential clients.
3️⃣ Leverage video marketing to maximize exposure and generate qualified leads.
4️⃣ Build trust and credibility by sharing insider industry knowledge.
5️⃣ Close the deal with confidence and ease.
Brad’s approach offers a fresh perspective on how to succeed in real estate by focusing on what truly matters to clients—exposure, emotional connection, and a high standard of care.
➡️ FOLLOW BRAD MCCALLUM
Podcast on BAM ► / @nowbam
Brand It Like Brad ► / @branditlikebrad
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📅 Also, if you're considering making a brokerage change and you'd like to know why Jimmy chose Real and to see if it might be a good fit for you:
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➡️ ABOUT JIMMY BURGESS
Jimmy Burgess is a real estate agent, coach, and team builder with Real Brokerage, serving clients along Highway 30A and the Destin areas in Northwest Florida. With over 30 years in the industry, he has closed more than $500M in sales.
Recognized as one of the Top 200 Most Influential People in Real Estate by Swanepoel and a prolific writer for Inman News, Jimmy is passionate about real estate coaching and is dedicated to helping agents grow and build the business of their dreams through his insights and strategies.
➡️ SUBSCRIBE ► / @jimmyburgess
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Instagram ► / jimmyburgess.ceo
LinkedIn ► / jimmy-burgess-6a930312b
Facebook ► / jimmyburgessrealestate
00:00 – Introduction
00:45 – Brad's Video Marketing Strategy
08:56 – The "8-Mile Framework"
19:29 – How to Tell a Story in Your Listing Presentation
27:44 – Closing Strategies and Securing Clients
#realestate #listingpresentation #realestateagent #realestatetips #videomarketing
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