Wayfair - Wayfair’s Mercury Feature Platform - FS Summit 23
Alexander is a Staff ML Scientist on Wayfair’s Marketing Science team. Previously, he led development of the Mercury feature platform, as well as several initiatives improving marketing personalization.
In his talk, he describes Mercury, discusses how this has resulted in faster, cheaper, and easier to maintain ML at Wayfair, talk through the strategic trade offs of being highly-opinionated and highlight some of the 40 successful product launches Mercury has powered in the last 3 years.
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