Shutterstock, a prominent player in the world of stock photography and image licensing, has recently taken a significant step into the realm of artificial intelligence (AI). In a noteworthy update, the company has introduced a suite of AI-powered tools designed to empower its users with advanced image editing capabilities. Among these tools is the intriguing "Magic Brush," a feature that allows users to easily manipulate images by brushing over specific areas and describing the desired changes. This innovation promises to revolutionize the way images are customized and edited.
The AI image editor, currently in beta, is a promising development for Shutterstock users. With the Magic Brush, editing an image becomes an intuitive and creative process. Users can simply brush over the part of the image they wish to modify and describe their intended alterations. Whether it's adding elements, replacing objects, or erasing unwanted details, this tool enables precise and user-friendly image editing. The potential applications for this AI tool are vast, from graphic designers fine-tuning their designs to content creators enhancing their visuals.
One of the standout features of this AI editor is its ability to generate alternate versions of both stock images and AI-generated images. This flexibility is a game-changer for creatives looking for variations of an image to suit different purposes. Additionally, the tool offers the capability to expand an image's background, allowing for even more creative freedom. These features are poised to streamline and enhance the creative process for a wide range of users, from marketing professionals to hobbyist photographers.
Shutterstock is also rolling out a "smart" resizing feature, which will automatically adjust an image's shape to match the required dimensions. This feature promises to simplify the often complex and time-consuming process of resizing images to fit various platforms and design requirements. With AI technology at the helm, the resizing process becomes more efficient and accurate, saving users valuable time and effort.
Another notable addition to Shutterstock's AI-powered arsenal is a background removal tool. This tool utilizes AI algorithms to efficiently remove the background from an image, making it easier than ever to isolate objects or people in a picture. This can be incredibly useful for users who need images with transparent backgrounds for graphic design or compositing.
Shutterstock has taken a proactive approach to ensure that artists are fairly compensated for their contributions to the platform. They have announced that artists will receive compensation if their images are licensed after editing. This approach reflects a commitment to recognizing and supporting the creative contributors who make Shutterstock's vast image library possible.
However, Shutterstock has also implemented a policy to protect the intellectual property and contributions of its artists. AI-generated or edited content will not be eligible for licensing on the platform. This step is a clear indication of Shutterstock's dedication to safeguarding the integrity of its artists' work and ensuring proper compensation.
Shutterstock's CEO, Paul Hennessy, emphasizes the uniqueness of these developments in the stock photography industry. He aptly describes the introduction of AI-powered design capabilities as "an unprecedented offering." The company aims to provide creatives with everything they need to craft the perfect content for their projects, ensuring that stock images within Shutterstock's library can be customized to meet the diverse needs of its users.
In addition to these exciting AI-powered image editing tools, Shutterstock is strengthening its partnership with OpenAI. They plan to update their AI image generator with the latest version of OpenAI's DALL-E text-to-image generator. This collaboration extends their partnership for another six years, reinforcing their commitment to harnessing cutting-edge AI technologies for creative purposes.
Shutterstock's move into AI-powered image editing is not unique in the industry. Other major players, such as Adobe and Canva, are also venturing into AI-powered design and image editing. Adobe recently launched its Firefly generative AI tools for subscribers of Adobe Creative Cloud, Adobe Express, and Adobe Experience Cloud. They have even introduced a bonus scheme for artists who allow their stock submissions to be used in training the company's AI models. Similarly, Canva has rolled out an array of AI-powered design tools available to users for free, making it accessible to a broader audience of creators.
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