Spark NZ Creates Advanced Decisioning Engine on Snowflake
Kallol Dutta, Group Lead for Data Automation at Spark NZ, talks about BRAIN (Builds Robust Artificial Intelligence for Next Best Action), his company's advanced decisioning engine powered by Snowflake, which is used to analyze data to enhance the customer experience. Thanks to BRAIN, marketing message conversions have increased by 20x, while marketing spend has decreased by 16%..
For more information about Spark NZ:
→Website: https://www.spark.co.nz
→LinkedIn: / spark-new-zealand
→Twitter: / sparknz
To connect with Kallol Dutta of Spark NZ:
→LinkedIn: / kallol-dutta-65b1803
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