Sony - "Just Loosen Up" | Spec Commercial (Shot on Sony FX3)
We had a lot of fun making this Sony Spec commercial, "JUST LOOSEN UP," for the Sony WH1000XM5. The whole video was shot in one day and was shot entirely on the Sony FX3. This was also the first time making a spec commercial and we learned a lot in the process.
The idea behind this video is that music can turn a bad mood into a good mood. We wanted to show off this good vibe with this cinematic ad while still making sure to address maybe the most important feature of the headphones, the noise canceling. Going with the happy vibe, we felt giving the video some funky titles would add to the video to make the concept more complete.
Everything was shot on the Sony FX3
This work was not commissioned by the brand and was done purely as a creative exercise.
Shot by: Joia Pauletta
Edit and production and direction: Danyel Veasey
Instagram @daydreamrfilms
@danyelveasey @joiapauletta
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