Facebook Ad Frequency Overview
Today I am going to review ad frequency in Facebook and how to run this frequency efficiently. Frequencies can be super complicated at times if your target market is getting over-served or under-served. You could be spending money in the wrong areas to attempt to get better frequency, and it may not working.
Facebook has a complex frequency determination that is affected by budget, impressions, campaign objective and several other settings that I am going to show you.
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