How Raiffeisen Capital Management instilled confidence in their clients with Canon PTZ cameras
As one of the leading fund companies in Austria, @Raiffeisenfonds has a large reputation to maintain. They wanted to instil trust in their clients through confident storytelling: “In the world of finance, our product is trust,” says Thomas Steiner, Banking support, digital media at Raiffeisen Capital Management. Trust is the number one most important factor consumers consider when it comes to banking – and it all starts with content that conveys confidence.
They felt they needed to establish a more consistent and streamlined system for creative output. To ensure this consistency, they needed to acquire the right products that would work in tandem with their handheld cameras. They also required equipment that was intuitive so that all their employees could be professionally trained.
Raiffeisen purchased three units of the CR-N500 PTZ cameras and an RC-IP100 controller to work alongside their existing EOS C300 Mark III and EOS C70 cinema cameras.
Their team was creating a broad range of videos across multiple locations, and the ability to match the same professional Canon quality in the studio as well as outside was a key factor for them.
And, by utilising one camera brand, they had the same GUI across all equipment, that massively simplified procedures – different cameras, same menu structure.
Read more here: https://canon.sm/3ESDZhx
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