MAXIMISE Ecom Profits: Calculate Allowable CPA on Meta & Google Ads
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VIDEO SUMMARY:
In this video, you'll learn how to effectively use your Lifetime Value (LTV) numbers to calculate a more effective and allowable Cost Per Acquisition (CPA) for your marketing efforts on platforms like Meta and Google. Understanding these metrics is crucial for business owners, especially those in e-commerce, to ensure profitability and sustainable growth.
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LINKS:
https://info.ukbmarketing.com/guide-2024
TIMESTAMPS:
00:00 - Intro
02:00 - Calculating Allowable CPA
04:25 - Using LTV to Balance Losses/Gains
09:57- Adjusting CPA based on different LTV outcomes
ABOUT ME:
My name is Jack Newman - I'm the co-founder of UKB Marketing, a digital marketing agency based in Bournemouth.
We specialise in generating clients more revenue online so they can grow their brands.
Learn more here: https://www.ukbmarketing.com
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