How to create Amazon A+ content (EBC Enhanced Brand Content)
Learn how to create Amazon A+ content, also known as Enhanced Brand Content, in this video tutorial. Elevate your Amazon listings with engaging visuals and compelling copy to increase conversions and stand out from the competition!
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Enhanced brand content or A+ content is a rich media area which is toward to the bottom of each Amazon listing under the title ‘From the manufacturer’. Amazon says that creating A+ content improves conversion rate by up to 10%.
The process for creating A+ content is as follows:
• Got to Advertising - A+ content manager
• Click Start creating A+ content in top RHS
• Add and configure modules. The are various module formats involving text and images
• Assign ASINs from your brand
• Submit for approval
Previously created A+ content can be edited in a similar fashion.
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