A fraud fashion brand, Lulumelon had unleashed an unreal end-of-season sale campaign that had thousands hooked on all social media platforms.
Nora Fatehi was a part of their ads, videos and graphics!
But later on, it was revealed that it wasn't her! It was a deepfake all along.
This was a full-fledged awareness campaign by none other than Vigil Aunty from HDFC Bank! In collaboration with Nora Fatehi, they utilised deepfake AI to match Nora's voice and face onto Vigil Aunty.
We may think we're immune to falling for frauds, but it's essential to stay vigilant against both common scams and emerging threats like deepfake AI.
Spread the word!
Share this with your family and friends to raise awareness!
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