Lightning Round: A Conversation with Nielsen and 4As
With Ashwini Karandikar – EVP, Media, Technology & Data at 4A’s and Matt Devitt – SVP, Head of Advertisers & Agencies at Nielsen
In this rapid-fire Q&A session, Ashwini Karandikar and Matt Devitt delve into some of the most pressing questions surrounding measurement across the advertising ecosystem.
This fast paced conversation focuses on the evolving definition of currency and explores the significant role that big data and panel data, especially advanced audience insights, plays in today’s media industry.
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