How to Test Facebook Ads Creative in 2024
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00:00:00 - 00:00:42 What you’ll learn in this video
00:00:43 - 00:01:51 How to structure a creative test in Ads Manager
00:01:52 - 00:03:50 Why should you segment your testing creatives from other ads?
00:03:51 - 00:04:15 What audience should you test your creative on?
00:04:16 - 00:04:50 How many variations should you test at a time?
00:04:51 - 00:05:22 Why should you always test variations?
00:05:23 00:06:03 How much should you budget for creative tests?
00:06:04 - 00:06:25 How long should you let a creative test run?
00:06:26 - 00:07:08 Should you use ABO or CBO?
00:07:09 - 00:08:45 How to strategize for an effective creative test
00:08:46 - 00:09:20 What my creative hypothesis actually looks like
00:09:21 - 00:10:24 Why you should do big swing tests
00:10:25 - 00:11:05 An analysis on Mott and Bow’s creative tests
00:11:06 - 00:11:35 An example of a good creative test from Crocs
00:11:36 - 00:13:17 How I prioritize creatives tests
00:13:18 - 00:13:30 Creative tests everyone should run
00:13:31 - 00:15:57 How to analyze your creatives to make iterations that convert
00:15:58 My final word of advice to media buyers and creative strategists…
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MY FAVORITE MEDIA BUYING & CREATIVE TOOLS
Motion - Creative Reporting Dashboards - Use DARAD10 to get 10% your first 3 months - https://motionapp.com/?utm_source=dar...
Foreplay.io - How I save Facebook & TikTok Ads creatives forever - foreplay.co/?via=dara
Varos - https://www.varos.com/?utm_source=dar...
LET’S BE FRIENDS
╰ Twitter: / denneydara
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╰ Instagram: / daradenney
╰ LinkedIn: / daradenney
MY FAVORITE YOUTUBE SOFTWARE
Epidemic Sound - How I get dope music and sounds on my channel - https://www.epidemicsound.com/referra...
TubeBuddy - How I do keyword research for my channel - https://www.tubebuddy.com/DARADENNEY
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