Mastering Email Automation Split Test with MailerLite
Are you looking to improve the performance of your email campaigns or do you want to know how to split test email automation to achieve better results? In this video, we'll explore MailerLite's email automation split testing feature and show you how to set up and run effective A/B tests.
Split testing, also known as A/B testing, is a method of comparing two or more variations of an email or delay to see which one performs better. With MailerLite's email automation split testing, you can test different subject lines, content, send times, and other variables to see which version resonates better with your audience.
For efficient email marketing with an email automation split test, join MailerLite for free: https://www.mailerlite.com/signup.
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Time stamps:
0:00 - Introduction
0:35 - Building an A/B split test in automation
2:59 - Choosing the winner in the automation editor
3:27 - Selecting the winner in the automation overview
3:43 - Deleting A/B split test steps
4:08 - Outro
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