Sacrificing to Win
During a church service, Ryan heard about three different types of work:
Exploitive: Take all you can get with an “I win, you lose” mentality
Ethical: Do no harm and seek “win-win” whenever possible
Redemptive: Creative restoration through sacrifice with an “I sacrifice, we win” mindset
We see this in types of content all the time. In sales content, creators often focus so much on themselves and not on the viewer. It's not always to the extreme of exploiting someone, but the mentality is definitely what can I get from you. The community tab shows mentality a lot. If every post is a sales pitch asking someone to buy something, people are going to start ignoring you.
Ethical content is something people often shoot for: I win and you win. This is great. But what really stood out to Ryan was the redemptive work, which creators don't often even think about. How can I create something as a gift for people? Not thinking at all about what you are going to gain from it, but creating something as a blessing for all of those around you.
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