The volume of sales is determined by the number of clients you serve, and the rates you charge. If you want to work with fewer people and have a bigger impact, you have to charge more money for that service. If you stay at a certain price point, the only way to hit your goals consistently is to play the volume game. It might seem like a no-brainer to take the first route we mentioned, but in reality, tons of industries rely on volume, and that structure totally works for them!
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