Brent Rivera And My Nguyen In Conversation | Forbes Top Creators
For Brent Rivera, short is sweet. The comedic creator has attracted more than 100 million followers across Instagram, TikTok, and YouTube, who tune in to watch his hundreds of physical comedy clips. “We're always constantly thinking of new ideas, but also following the trends,” says Rivera. “We watch others and ask, ‘What can we take as inspiration for our videos?’” His skits, often filmed with his younger sister Alexa (#35 on the Forbes Top Creators List 2024), regularly attract more than 20 million views. His partnerships include Amazon Music, Hasbro, and Activision. Coming in 2025: a Rivera-led CPG brand. Rivera ranks #18 on the Forbes Top Creators List 2024.
Food fuels My Nguyen’s growing lifestyle empire. Nguyen honed her cooking skills at her family’s Vietnamese restaurant in LA before moving her talents online. Her Instagram account, My Healthy Dish, attracts more than 2 million followers with creative, healthy recipes. “All the food bloggers do the same thing. I’m always thinking, ‘How can I stand out? How can I make this video more interesting? How can I catch your eye?’” In 2024, Nguyen published her first cookbook (also titled My Healthy Dish). Nguyen ranks #48 on the Forbes Top Creators List 2024.
To rank the world's Top Creators, Forbes crunched data on the estimated gross earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm Influential. The result: The 50 social media stars using their massive reach and loyal fans to turn social media buzz into billions of dollars.
0:00 Introducing Brent Rivera And My Nguyen
1:54 Breaking Into The Creator Industry
7:18 How Rivera And Nguyen Created Their Most Viral Videos
11:28 Navigating The Internet Critics
16:02 The Most Challenging Aspects Of Being A Professional Creator
21:15 How Nguyen Monetizes Her Content
27:26 Tips For Finding Content Inspiration While Traveling
30:39 How Rivera Monetizes His Content
33:51 How To Stay Relevant And Create A Long-Lasting Career As A Creator
37:13 Dealing With Burnout And The Demands Of The Job
40:38 Don't Ignore Failure—Learn From It
41:45 Advice To New Creators
43:15 How Rivera And Nguyen Maximize ROI
47:19 Nguyen's Advice To Creators In The Food Space
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