Facebook Ads Lookalike Audience Tutorial In 2024 (For Beginners)
Creating a Lookalike Audience on Facebook Ads is an essential strategy for businesses seeking to expand their reach effectively. This tutorial outlines the step-by-step process to leverage this powerful feature. Begin by identifying your source audience, which should ideally consist of high-value customers or engaged users.
Next, navigate to the "Audiences" section in Ads Manager, where you can create a new Lookalike Audience based on your source. Specify the target country and desired audience size to optimize your campaign. Finally, integrate this audience into your ad sets to enhance targeting precision, driving higher engagement and conversion rates.
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