How to Become a Great Product Manager [Complete Guide]
In order to become a great product manager, you should follow these tips:
1. Side Projects
One of the best ways to demonstrate your interest in product management is to work on a side project that gives you the experience of shipping a product.
A side project could be anything from a tangible iPhone app, wireframe, or even a PowerPoint case study. You could volunteer to help a non-profit or small business or you could just do some research on a company’s current product / and show how you might improve it.
For example, when applying to a small education tech start-up for a PM role, I did a short case study where I went out to target customers (who I felt accurately represented the startup’s direct customers) and surveyed them about their problems in the education space.
I synthesized all the responses into a few key user needs and brainstormed a few potential solutions.
Given this was just a case study, I wrote about my process in prioritizing which user need I’d address first based on the data I had collected – this also gave me a chance to show the team that I was actively using a prioritization method.
I then created a quick wireframe on PowerPoint (you can use any tool you’d like) of a product feature I would add to the startup’s current product offerings to address this issue.
I also wrote about how I might quantitatively / qualitatively measure the ROI of rolling out product development of this feature and what would determine feature success. I e-mailed this to the hiring manager and got a lot of positive reception from their team for this work.
Another example of a “side project” you could do is join a Startup Weekend in your area.
You don't need a computer science degree to participate because Startup Weekend is a weekend-long experience where teams (technical and non-technical) get together and work on customer development, idea validation, and build a minimum viable product which they then pitch to a panel of experts on the final day.
It’s a great experience to develop product management skills and work with people of different backgrounds to ship a product on a deadline.
At the end of the day, good side projects should demonstrate your skills in ways an interview or resume wouldn’t be able to, whether it be design, business, creative thinking, or coding.
Many people can talk their way through interviews, but a tangible side project shows that you can really do the work if you were given the opportunity.
2. Start Thinking Like a PM
Although you should be able to work on side projects in your spare time, if you are truly swamped in your current job and are one of those people who usually laugh when someone asks you what you do for fun, then start taking steps at your current to think and act like a product manager.
Try to get onto new products where you are taking a lead role in managing a few people with different workstreams and where your team is responsible for getting a deliverable completed on a deadline.
You can learn more about how to become a great product manager here: https://producthq.org/career/product-...
If you're looking to take your product management career to the next level with a PM certification, then go here: https://producthq.org/
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