Master Mailchimp Segments and Boost Your Conversions
In this video, you'll learn how to create segments for your Mailchimp audience list and why they are important.
So, what is email list segmentation?
It's where you divide your email list into smaller, more targeted groups on specific criteria. These criteria can include demographic information, purchase history, engagement levels, and more. The goal is to send more personalized and relevant emails to each segment rather than a one-size-fits-all message to your entire list.
Email segmentation is a powerful strategy that can significantly enhance the effectiveness of your email marketing campaigns. You can improve engagement, boost conversions, and foster stronger customer relationships by sending targeted, relevant content to specific audience segments.
Mailchimp offers two types of segments: regular and advanced.
Regular segments are available for all Mailchimp plans and allow up to five conditions. Advanced segments are included with the Standard plan or higher, allowing for more complex audience filtering with unlimited conditions.
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Chapters
00:00 - What is Email List Segmentation, and Why is it Important
00:27 - Mailchimp Regular and Advanced Segments Defined
00:51 - Mailchimp Segments Dashboard
01:57 - Create/Edit Regular Segment
04:29 - Create Advanced Segment
07:23 - Create an Email Campaign for the Segment
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