8 Ways to Increase Your Video Views | Video Marketing Strategy
When building your video promotion plan, it’s helpful to know the possibilities for increasing video views. We explore 8 ways to get more visibility and more views of your video content.
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1 – Start with a thumbnail of a smiling human. The thumbnail is the cover image of your video and is the first thing people will see, even before clicking to watch your video. Smiling faces create a connection with your viewers.
2 – Create contests or giveaways. For example, create a contest that will direct visitors to your website that hosts your video.
3 – Make your video shareable. Use a service like YouTube, Vimeo, or Wistia, which allow you to add a share button to your video. People look to share videos. Not having this functionality available may frustrate your viewers.
4 – Don’t forget to just ask! Your audience may not know what to do and as a marketer, you need to make it extremely clear what you are trying to achieve. To increase video views, simply ask your viewers to “Please Share.”
5 – Use video in your email. Simply using the word “video” in your email subject line can increase open rates. Having a video in the email increases click through rates of the email and reduces your unsubscribe rate.
6 – Pay to play on platforms like Facebook, Twitter, Instagram, and LinkedIn. You can even create video ads in Google Ads and post them on YouTube. When investing in video ads or boosting your video on a social platform, be sure you’re getting a positive ROI. You may want to invest less if your goal is engagement and invest more if your goal is related to sales.
7 – Pin your video to the top of your Twitter feed and other social platforms. It has been shown that pinning your video to the top of your social platforms can increase your video views by up to 10 times.
8 – Share your video on as many platforms as are relevant. This includes public or private groups on social platforms and online communities.
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