Why “Think Different” Is Still the Key to World-Changing Ideas
I’ve been diving into Insanely Simple, a book by a former Apple employee who worked closely with Steve Jobs. It’s a fascinating look at the philosophy behind Apple’s groundbreaking “Think Different” campaign—a campaign that played a crucial role in turning the company around when it was on the brink of bankruptcy. But why did this campaign resonate so deeply with artists, entrepreneurs, and people like me?
In this video, I explore the power of thinking differently and why it’s so important not to settle for the first idea that comes to mind. Most people will go with the obvious solution, but the real breakthroughs come from those who push past the surface to find something deeper, something revolutionary. This mindset of pushing beyond the ordinary is what has driven some of the greatest innovations in history.
Join me as I discuss how you can apply this “Think Different” mentality to your own life and work. Don’t stop at the first idea—keep going until you find the one that can truly make a difference.
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