Selling 600K+ Courses on Udemy w/ Frank Kane & Michelle Lopez Boggs - Interview
I interviewed Frank Kane, who has sold over 600,000 Udemy courses on big data analysis and other technical topics.
Even though the topic of “big data” is above my head, those are impressive numbers… and I had to reach out to Frank to ask about his approach to marketing!
His brand is about simplifying and making complex information accessible to students who want to learn.
Frank spent 9 years at Amazon and IMDb, developing and managing the technology that automatically delivers product and movie recommendations to hundreds of millions of customers, all the time.
Frank holds 17 issued patents in the fields of distributed computing, data mining, and machine learning.
In 2012, he left to start his own successful company, Sundog Software, which focuses on virtual reality environment technology, and teaching others about big data analysis. Today Frank has taught over 600,000 people around the world about big data, machine learning, and system design through on-demand online courses.
When he’s not selling courses, he’s busy being an amateur astronomer on the side. He even has an observatory in his background (www.nmiobservatory.com).
During this 30-minute chat, we discuss:
How Frank got started selling courses on Udemy (his first course was a “flop,” but he didn’t quit—and today he’s sold over 600K courses)
His distinction between “customers” and “ideal customers”
His views on what constitutes successful marketing (solving a problem and fulfilling an unfulfilled need in the marketplace)
His approach to creating content and courses—and why you need to choose your topics wisely
Why he actually loves being targeted with well-targeted marketing (and why he can’t stand “get rich quick” marketing)
What it was like working with super-smart people at Amazon
Which kinds of marketing have been most effective and profitable for Frank—and which tactics he thinks are the biggest waste of time and money (because they’re hard to measure)
Plus…I had to ask Frank what his Human Design type was.
He’s a Manifesting Generator. He admitted he doesn’t follow astrology, and most people confuse it with his hobby of astronomy.
In an email, he also told me he believes “our success is a function of our own efforts and the chance circumstances we find ourselves in, and not spiritual forces.”
I personally learned a lot from this interview… and I think you’ll find it interesting.
Get Frank’s FREE Gift: "Deep Learning with Tensorflow and Python" course at:
https://sundog-education.com/course/d...
P.S. Drop in the comments and let me know… which part of Frank’s interview did you find most valuable?
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