Link Building is Worthless. Do This Instead.
Most SEOs will tell you that if you don't build links to your site, you have no hope of ever ranking anywhere near to page 1 of Google. But that belief is based on the old days of Google SEO. We've been building sites for over a decade now to millions of pageviews per month and countless posts ranking at or near the top of page 1 of Google, and all without any link building. Let me show you how
Link to resource mentioned in the video
Podmatch - https://podmatch.com
TIMESTAMPS:
0:00 - Stop building links
0:10 - What is link building?
0:24 - Backlinks are good
0:51 - Getting backlinks doesn't require link building
2:10 - Backlinks are necessary for ranking well???
3:48 - Link building strategies and issues
5:21 - What Google says about link building
8:12 - Industry Outreach
11:47 - The danger of the "Backlinks are Necessary" Fallacy
13:38 - What we do instead
14:48 - Making industry outreach easy
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