iOS 10 App Store Optimization advantages using technical ASO
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iOS 10 introduces a differentially private way to help improve the ranking of your app’s content in search results. iOS submits a subset of differentially private hashes to Apple servers as users use your app and as NSUserActivity objects that include a deep link URL and have their eligibleForPublicIndexing property set to YES are submitted to iOS. The differential privacy of the hashes allows Apple to count the frequency with which popular deep links are visited without ever associating a user with a link.
When you test your website markup and deep links using the App Search API Validation tool, it now displays a visual representation of your results, including supported markup, such as that defined at Schema.org. The validation tool can help you see information that the Applebot web crawler has indexed, such as the title, description, URL, and other supported elements. You can access the validation tool here: https://search.developer.apple.com/ap.... To learn more about supporting deep links and adding markup, see Mark Up Web Content.
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