T20 Cricket World Cup | adidas x BCCI
Continuing their unwavering support for team India, adidas unveiled the 'You Got This' campaign, aiming to foster a positive mindset for cricketers gearing up for ICC Men’s T20 World Cup.
With this campaign adidas aims to encourage each one of them to reinvigorate their love for cricket and wave goodbye to pressure arising from the nation’s expectations of a win. Setting the stage for the much-awaited tournament, ‘You Got This’ awakens a sense of optimism and self-belief in team India.
Set against the song, ‘Under Pressure’ by Queen & David Bowie, the ‘You Got This’ film delves into the intense pressure experienced by the team before every match.
Featuring prominent Indian team players including Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Mohammed Siraj, Kuldeep Yadav and Ravindra Jadeja, the film captures every emotion that a cricketer feels before the game.
Further, showcasing the backyard mindset which showcases the individual passion and love for the game in itself that helps each cricketer to rise above and play with joy and total freedom.
Find out more at http://www.adidas.com
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