Facebook Ad Campaign Structure
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A lot of businesses try to get started with running Facebook ads for their business, but get confused from the very beginning.
“What are campaigns vs. ad sets vs. ads? How do you set them up, title them, and all that kinda stuff?”
Pretty soon, you find yourself throwing your hands up, clicking away from the Ads Manager, and swearing you’ll learn it “tomorrow”.
Then you never get around to it.
If this sounds like you, today’s video will help you.
I’m going over the foundations of a Facebook ad campaign: how to think about the structure of your campaigns to set you up for the most success. Things like:
🔵 The difference between a campaign, ad set, and an ad (0:25)
🔵 What constitutes a “campaign” and how to title it (0:55)
🔵 How to think of an ad set in order to optimize it (2:45)
🔵 The process I use to name and keep track of the individual ads inside an ad set (4:15)
By the end of the video, you’ll have a much clearer understanding of what goes into setting up a Facebook ads campaign, and how to set it up to be able to tell what you’re advertising and who you’re advertising to.
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