Surviving the Amazon Purge: How to Thrive Amidst the Chaos with Paul Rafelson
Paul is an experienced attorney with nearly 20 years in complex tax, litigation and M&A matters. Paul is also a trusted resource in the eCom world, regularly quoted in the press on matters involving Amazon and eCommerce, and was the most-cited resource in the House Antitrust Committee’s report on Amazon’s business practices.
＞ Here’s a glimpse of what you would learn….
• Current challenges faced by Amazon sellers, particularly the "purge" of resellers.
• Increased scrutiny on invoices and sourcing requirements imposed by Amazon.
• Rising fees and their impact on sellers' profit margins.
• Intellectual property (IP) challenges, especially regarding infringement from overseas sellers.
• Legal strategies for protecting IP rights and enforcing compliance.
• The importance of maintaining proper documentation and compliance with Amazon's regulations.
• Trends in Amazon's enforcement practices and the consequences for non-compliance.
• The need for a unified lobbying effort among Amazon sellers to advocate for their interests.
• Predictions for future compliance requirements and the necessity for sellers to prepare in advance.
• The role of services like Seller Basics in helping sellers manage account health and avoid suspensions.
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Paul Rafelson, an attorney with nearly 20 years of experience in tax litigation and M&A. Paul, affiliated with the Rafelson Law Firm and Seller Basics, discusses the current challenges Amazon sellers face, particularly the "purge" of resellers. He highlights increased scrutiny on invoices, rising fees, and the importance of compliance. Paul introduces Seller Basics, a cost-effective service designed to help sellers manage account health and prevent suspensions. The episode underscores the need for proactive legal strategies and compliance to navigate Amazon's evolving marketplace.
Here are the 3 action items that Josh identified from this episode:
1. Strengthen Documentation and Compliance Practices: Ensure that all invoices and sourcing documents are meticulously organized and easily accessible.
2. Proactively Protect Intellectual Property (IP): Register your trademarks, copyrights, and patents as early as possible.
3. Diversify Sales Channels and Optimize Cost Structure: Consider expanding to other e-commerce platforms to reduce dependency on Amazon.
Resources mentioned in this episode:
• Josh Hadley on LinkedIn ( / joshhadley )
• eComm Breakthrough Consulting (https://ecommbreakthrough.com/)
• eComm Breakthrough Podcast (https://ecommbreakthrough.com/podcast/)
• Email Josh Hadley: [email protected] (mailto:[email protected])
• Seller Basics (https://sellerbasics.com/)
• Edison IP (https://edisonlf.com/)
• California's Proposition 65 (https://oehha.ca.gov/proposition-65/a...)
• Marketplace Pulse (https://www.marketplacepulse.com/)
• ChatGPT (https://chatgpt.com/)
• Hilton Hart ( / hiltonhart )
• Outliers by Malcolm Gladwell (https://www.amazon.com/Outliers-Story...)
• Billion Dollar Seller Summit (https://amzsummits.com/events/billion...)
Special Mention(s):
• Adam “Heist” Runquist on LinkedIn ( / adamrunquist )
• Kevin King on LinkedIn ( / kevin-king-amazon )
• Michael E. Gerber on LinkedIn ( / michaelegerber )
Related Episode(s):
• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast (https://ecommbreakthrough.com/crackin...)
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast (https://ecommbreakthrough.com/kevin-k...)
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast (https://ecommbreakthrough.com/unlocki...)
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