WHAT KILLED HOT TOPIC??
What killed Hot Topic? A few things I touch on:
How Marilyn Manson, Nine Inch Nails, Korn and nu-metal and industrial fashion put Hot Topic on the map
Jnco, Tripp, UFO, Kikwear and other "phat pants" brands
The Emo Years, when Fall Out Boy and My Chemical Romance were on MTV and Gerard Way and Pete Wentz were in teen magazines
The Scene Years, when scene kids in neon skinny jeans and crazy hair were everywhere
How nerd culture items like Funko Pops, Star Wars, K pop, gaming and anime has replaced band merch at Hot Topic stores
Their legacy, such as songs like Lil Aaron "Hot Topic"
Spencers Gifts, Zumiez, Pacsun, Abercrombie and Fitch, Hollister, and other mall retailers they compete with
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