Undoing “Cool”: Addressing Persistent Disparities in Tobacco Use and Cessation
Smoking is the leading cause of preventable disease in the U.S., with a disproportionate impact on the Black community. Black people are more likely to die of smoking related illnesses — heart disease, cancer, and stroke — than white individuals. Black people are also more likely to smoke menthol cigarettes, be exposed to secondhand smoke, and have a harder time quitting. A proposed ban on menthol cigarettes announced on April 29, 2022 by the Food and Drug Administration creates critical new opportunities to support tobacco cessation.
This Center for Health Care Strategies (CHCS) panel discussion explored the roots and rates of tobacco use in the Black community, related disease burden, and opportunities at the state and community levels to improve health equity through targeted cessation efforts. Keith Wailoo, PhD, Professor of History and Public Affairs at Princeton University and CHCS Board member, detailed the history of predatory cigarette marketing drawing from his book, Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette. A panel of experts from the Centers for Disease Control and Prevention, The Center for Black Health & Equity, and leaders from California and North Carolina discussed national, state, and community-level opportunities to improve tobacco cessation.
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