Some Dealers Just CAN'T LET GO of MARKUPS
It's insane how some dealers just REFUSE to let go of their greedy markups. I couldn't imagine being so blinded by greed to the point where I'm oblivious of what the market is. The new and used vehicle market is in shambles at the moment... yet here we are, looking at a 2023 (a year old tomorrow) Ford F150 Raptor base model with a $10K MARKUP!? Blows my mind. In little ole' Cheyenne Wyoming, this dealer is trying to take advantage of their customers. Showing zero regard for the consumer... only for their own profits and gain. Smaller dealerships in small town USA tend to care about returning customers and customer loyalty. Reputation is everything in small towns. Why would they try to milk someone of $10K more than MSRP?
I expect this type of greedy dealership behavior from dealers in populated cities like Seattle, Chicago, Miami, etc... but not Cheyenne, Wyoming.
Personally, I will NEVER buy from a dealership that deployed ADMs/Markups. I will also spread the word to my friends and family to AVOID dealers like this. And I know I'm not alone in that mentality. People remember the bad taste they had in their mouths dealing with greedy dealerships like this, they won't forget. That'll be a huge ripple-effect that'll last years, especially in smaller communities like mine. Charging markups is such a near-sighted business model.
What re your thoughts? Are you still seeing dealerships deploy ADMs like this? If so, what are the amounts you're seeing and on what vehicles? Thanks for watching as always.
-Stay Untamed...
#dealership #markups #markettrends
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