A Tour of Douyin (Tiktok) for Newbies
A short introduction to the main features of Douyin, the Chinese sibling of Tiktok.
(This video was created by Wiki while she worked with Tait at Nanjing Marketing Group.)
We will tell you how to navigate the app, how to drive more traffic to your videos, and where to look for challenges and trending topics you can participate in.
A few tips:
Douyin does not allow you to link to other platforms such as Weibo or WeChat, so you'll need to insert it in the text or images.
Douyin has e-commerce functionality built in, making it relatively easy for influencers to create their own stores.
Influencers can sign up on Douyin's Star Map program, then connect with brands that would like to advertise.
Go to the search page to find the hottest trends, then create videos related to those trends in the hope of getting a viral hit.
Douyin's Dou+ advertising system is an easy way to drive up likes and followers, but should only be used after you've built up some followers and views organically.
Blog post: How To Use Short-Video App, Douyin, For Your China Marketing https://www.nanjingmarketinggroup.com...
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