How To Use Google Ads Audiences 🤓 Observation to Optimization
Google Ads Audiences for observation are one of the most under-utilized features around. If you build a new PPC campaign in Google Ads (AdWords) then most people skip past the audience creation stage. This is a big missed opportunity.
In this video I break down the 3 types of audience that utilize Googles data (as opposed to your data, e.g. remarketing audiences) and explain how an in-market audience can help you optimise your Google Ads search campaigns effectively.
From watching this video my hope is that you will no longer ignore the amazing data you can get from audiences and go ahead and start using Google Ads audiences for observation and use the data for optimization!
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