The State of Apps with Olivia Moore
A few weeks ago, Apple released a stunning statistic: they’ve paid developers over $320B — yes, billion! — since the launch of the App Store in 2008, highlighting the cast opportunity in the marketplace.
And around the same time, a16z Consumer Partner, Olivia Moore, compiled a list of the top apps across the US app store throughout 2022.
In this episode, you’ll get to hear which apps made it to the top and what they have in common. Hint: the big winners were in social, but perhaps a new wave of social apps!
We also get the scoop on what it really takes to not just hit #1, but stay there. This episode highlights numerous surprising examples ranging from a new-age Beanie Baby app, a viral talking dog, an app from 2012 that finally broke the top 10, and the Chinese app that’s been at #1 for a majority of 2023, and it’s not TIkTok!
There are endless learnings about how new founders can take advantage of these opportunities.
Timestamps:
00:00 - Top apps in 2022
03:23 - A new era of social?
06:55 - Hitting #1
08:57 - Staying on top
10:43 - Building a sticky product
13:29 - Growing an app in 2023
14:57 - User-generated growth
17:07 - 2022 category winners
20:00 - Anonymous social
21:37 - Early monetization
25:45 - Monetization trends
30:27 - Leveraging platform shifts
34:58 - Surprising hits
37:21 - Looking toward 2023
39:09 - Invisible AI products
41:19 - Limiting virality
44:43 - Vertical social networks
48:16 - When digital goes physical
51:19 - TikTok growth
53:01 - Geographic trends
55:33 - A decade old app
59:58 - App challenge
Resources:
Follow Olivia on Twitter: / omooretweets
Olivia's 2022 analysis: / 1605983056682045440
Olivia's 2021 analysis: / 1483482099562602500
Justine’s Boating app commentary: / 1616121691830390784
Olivia’s Tinder subscription commentary: / 1616480480546942976
Apps mentioned:
BeReal: https://apps.apple.com/us/app/bereal-...
TikTok: https://apps.apple.com/us/app/tiktok/...
Gas App: https://apps.apple.com/us/app/gas/id1...
Talking Ben the Dog: https://apps.apple.com/us/app/talking...
Argo Boating Navigation: https://apps.apple.com/us/app/argo-bo...
NoteIt: https://apps.apple.com/us/app/noteit-...
Locket Widget: https://apps.apple.com/us/app/locket-...
LiveIn: https://apps.apple.com/us/app/livein-...
Slay: https://apps.apple.com/de/app/slay-ko...
Lensa AI: https://apps.apple.com/us/app/lensa-p...
Starlink: https://apps.apple.com/us/app/starlin...
NOAA Weather: https://apps.apple.com/us/app/noaa-we...
Stardust Period Tracker: https://apps.apple.com/us/app/stardus...
Temu: https://apps.apple.com/us/app/temu-te...
SquadApp: https://apps.apple.com/us/app/squadap...
TravelBoast: https://apps.apple.com/us/app/travelb...
Subway Surfers: https://apps.apple.com/us/app/subway-...
Stay Updated:
Find a16z on Twitter: / a16z
Find a16z on LinkedIn: / a16z
Subscribe on your favorite podcast app: https://a16z.simplecast.com/
Follow our host: / stephsmithio
Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.
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