SEO Basics for Beginners Urdu/Hindi - Part 2: How Search Engines Work? Crawling, Indexing & Ranking
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In this video, I will teach you SEO Basics for Beginners Urdu/Hindi - Part 2: How Search Engines Work? Crawling, Indexing & Ranking
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Video Timeline:
00:00 Introduction To SEO
00:25 What is SEO and Why SEO Is Important for Businesses
00:45 How Do Search Engines Work?
01:00 History of Search Engines
01:30 Search Engine Crawlers / Spiders / Bots
02:00 How Google Crawls a Website?
03:00 Optimizing Your Website for Relevant Region
04:00 How Google Uses Algorithms To Rank Websites
04:30 How To Rank Websites on Google First Page
05:00 Top 5 Don't of SEO in 2024
Welcome to Part 2 of our "SEO Basics for Beginners" series in Urdu/Hindi! In this video, we’ll explore the fundamental processes that drive search engines like Google, focusing on three critical steps: Crawling, Indexing, and Ranking. If you're new to SEO, this video will help you understand how search engines find and organize content and why these processes are essential for your website’s visibility.
How Search Engines Work
Search engines like Google use complex algorithms and automated programs called bots or spiders to discover and organize the vast content available on the web. The three primary stages of this process are Crawling, Indexing, and Ranking. Understanding these concepts is crucial for anyone looking to optimize their website for search engines.
Crawling and Indexing
Search engines rely on bots to perform the task of crawling. These bots scan websites, following links and collecting information about the content they find. Crawling is the first step in getting your content noticed by search engines.
Crawling: Discovering Content
The crawling process begins when a search engine bot lands on a webpage. The bot will analyze the page’s content, links, and structure. By following links from one page to another, it can discover new content across the web. Search engines continually crawl the web, looking for new and updated pages.
Indexing: Storing the Data
Once the search engine bot crawls a webpage, the next step is indexing. During indexing, the data gathered by the bot is organized and stored in the search engine’s vast database. Think of indexing as building a library catalog. The search engine creates an index of all the web pages it has crawled and stores this data so it can quickly retrieve it when users search for information.
However, not all pages are indexed. Pages with low-quality content, duplicate information, or technical issues might not be added to the index. Ensuring your website is optimized for search engines is essential to ensure that it gets indexed and can appear in search results.
Ranking
Once a page is indexed, it enters the final stage: Ranking. When a user searches for a term on Google, the search engine uses complex algorithms to determine the order in which the indexed pages will appear in the search results. This ranking is based on several factors that help the search engine identify the most relevant and authoritative content for the search query.
Key Ranking Factors
Search engines evaluate hundreds of factors to determine a page's ranking. While the exact algorithm is kept secret, some well-known ranking factors include:
Relevance to the Query: The search engine looks for pages that best match the user’s search query. This is why using relevant keywords is crucial for SEO.
Content Quality: Search engines prioritize high-quality, informative, and valuable content. Thin content with little substance or keyword stuffing can negatively affect your rankings.
Backlinks: Backlinks, or links from other websites to your page, are one of the most significant ranking factors. High-quality backlinks from authoritative sites signal to search engines that your content is trustworthy and valuable.
User Experience (UX): Factors such as site speed, mobile-friendliness, and user-friendly design also play a role in ranking. A good user experience keeps visitors engaged, which search engines interpret as a sign of quality content.
How Ranking Works
When a user enters a search query, the search engine scans its index for pages that are relevant to that query. It then ranks these pages based on factors such as relevance, content quality, and backlinks. Pages that score higher on these factors are more likely to appear at the top of the search engine results pages (SERPs).
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