Is It Okay To LOSE MONEY On A Sale?
It's ok to lose money on a sale if you understand your customer acquisition costs. When you learn that you can make more money over the life of the customer, you can survive the rising tide of costly paid ads and marketing tactics. Learn how Chris Gronkowski of Ice Shaker thinks about customer acquisition costs and losing money on a sale.
Watch the whole interview here: • From NFL to Multi-Million Dollar Foun...
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😁 ABOUT ME:
Hi, my name is Spencer. I co-founded Solo Stove. A DTC e-commerce brand that we started as a side hustle in a garage with 15K. We sold Solo Stove to private equity a couple times. After acquiring a few brands in 2021, Solo Brands grew out of Solo Stove, raised $219M through an IPO (NYSE: DTC) and reached a valuation over $2 BILLION dollars! Now I'm focused on creating content to help educate and inspire other budding entrepreneurs.
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