Email Marketing 201 - Beyond the Basics | Small Business Series
This webinar will help you develop a strategy to take your email marketing beyond the basics. Discover tips, tools and best practices for planning, design, delivery, and measuring success.
Presented by Laura Dunkley, Digital Marketing Consultant, MBEC
0:00 - MBEC Intro & About the Speaker
2:30 - Agenda & Intro (Stats)
5:35 - Customer Journey
10:20 - Email List Buiding
17:20 - Sequence + Automation
27:18 - Audience - set-up
36:50 - Audience - clean-up and management tips
42:30 - Audience - re-engagement tips
45:24 - Performance Tips - Delivery & Engagement
49:23 - Tracking Performance & Measure Success
58:45 - A/B Testing - Question answered
1:00:00 - Email Marketing Plan (Scenario)
1:12:44 - Tools
1:18:30 - Key Takeaways
1:20:00 - Q&A
Email Marketing 201 - Video & Handouts https://www.thefutureisunlimited.ca/e...
Just Getting Started? Watch Email Marketing 101 - Webinar https://www.thefutureisunlimited.ca/e...
To learn more about the Mississauga Business Entrepreneur Centre (MBEC), visit https://www.thefutureisunlimited.ca/s...
Other Digital Marketing Webinars can be viewed here -https://www.thefutureisunlimited.ca/h...
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