Presenting To Executives for UX Designers
How can you be an advocate for great UX and product design while ensuring that your design meets your client's business needs? Here are actionable tips for how to collaborate and present ideas to executives to align them with a vision.
00:11 - So as a UX Strategist, a main area of focus is to ensure that UX meets business needs. In an agency setting, it can sometimes be hard to extract those business needs if clients have trouble articulating specific & measurable goals. What are some ways you've worked with stakeholders to overcome this in the early stages of a project?
3:01 - What does success look like?
3:32 - One thing UX leaders also do is uncover new value with new kinds of experiences. What designs or other methods help you uncover these opportunities?
5:43 - As a UX leader it's important to not only find new opportunities and define experiences, but it's also important to evangelize those ideas to other stakeholders and executives in order to influence them. How do you typically prepare for those types of meetings and presentations?
9:48 - What other advice would you give to designers who are new to presenting to executives? How is this different from presenting to internal and smaller audiences?
12:12 - Do you have any other tips for collaborating smoothly with executives? (Ex: Don't take the feedback personally!)
13:51 - For younger designers who are interested in going through this UX path, what kind of general advice would you want to give?
16:10 - When an executive starts to take the meeting in a completely different direction 3-4 minutes into your presentation, what would be your one or two tips on how to bring that back in? (Ex: The "left hook")
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